Economic Questions:
What evidence supports the assertion that this bill would increase competition? Would antitrust enforcers be able to identify violations with the information they collect from disclosures?
Do disclosures on advertising tech and data collection increase competition?
Do disclosures about data collection increase competition?
How would one measure the value of each additional individual’s data to a company, particularly when the data has value only when combined with other information?
Summary:
Introduced by Sen. Warner (D-VA) and Hawley (R-MO). This act requires companies to disclose to consumers what ways their data is being used, which third parties the platform is sharing data with, and how much their data is worth to the platform. It is an attempt to address privacy issues by limiting the way firms can collect, buy, and sell personal data.
Supporters say the bill will promote competition by making the value of data more transparent to attract competitors to the market. Additionally, the value of the data could be used in assisting antitrust enforcers in identifying violations to regulation, including unfair/anti competitive behaviors. It is a step towards better privacy and transparency for users.
Opponents point out that the free platforms we use are paid for through advertising revenues generated on the sites themselves. Without advertising, tech companies may not collect data, but the drawback is a severely limited internet, both in innovation and user experience.